Most of the companies present nowadays have their own websites through which they advertise their products and reach out to millions of people. As the number of websites increase, simultaneously the competition to take higher positions in search engine rankings has also increased. Most of the online business owners are in search of ways through which they can help their websites reach top rankings in search engine pages. SEO or Search Engine Optimization is an effective way through which websites are optimized to gain increased amount of traffic. A large number of companies make use of SEO strategies for making their advertising and marketing campaigns more popular and recognizable.